National TV Network Channel

2019-2020 / Web

Weekly design sprints in a Scrum/Agile environment. I took the lead as a Product Designer working closely with stakeholders to better understand the user and business requirements.

I was responsible for running workshops, translating needs and goals into designs and flows, working closely with developers to understand the tech constraints, research with users and stakeholders, creating and updating style guides and design systems, producing hi-fidelity prototypes and deliverables, testing and iterating prototypes.

I’ve worked on two main projects

  • A platform that services over 3,000 outside media agencies and provides programme purchase options, allocation of TV commercials, budget management and ROI reports on media allocated. The portal itself comprises highly complex journeys for media planning, purchasing inventory management and commerce.
  • An internal system that communicates sales decisions between teams from the previously mentioned platform.

My main contributions as a Product Designer

  • Defined user journeys and stories.
  • Produced high-fidelity wireframes, interactive prototypes (that were also used as part of usability testing sessions) and visual designs.
  • Conducted interviews with end users and internal stakeholders to understand business requirements.
  • Completed competitor/market analysis as part of the research phase before wireframing.
  • Complied with style guides and component library requirements to maintain the digital brand.
  • Created user-centred experiences that met WCAG AA standards.
  • Co-ordinated with development and testing teams to ensure all UX/UI and visual design requirements are being developed, tested and delivered.
  • Facilitated workshops and final design sessions.