I'm May, a UX Researcher/UI Designer based in London

Optimising a Charity e-Commerce Experience

In a two-week sprint, our team had to re-design the whole online shop to attract customers to purchase daily living aids and increase the revenue for the charity.

CHALLENGES

  • Helping users better understand the products, including their features, benefits and related advice
  • Ensuring that their USP is clear, in the context of the competitive landscape
  • Improving the way that VAT / VAT relief information and options are presented
  • Improvements to the overall UX and UI of the shop

Role:
UX Researcher/UI Designer (Group Project)

Duration:
2 weeks

UX Techniques:
User Research | Competitive Analysis | Data Analysis | Screening survey | User interview | Sketching | Sitemaps | User Flows | User Testing| Wireframing | Prototyping

Tools:
Sketch | inVision | Photoshop | Pen and Paper



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New feature for Lime - an electric bike renting mobile app

In a two-week sprint, I worked in a team of four to integrate a new feature for the existing Lime bike mobile application creating a high fidelity clickable prototype. The new feature is added to help customers creating a multi-point sightseeing tour, browse sight details for major attractions, secure rental bikes nearby and a more personalised app experience as a way to retain current customers and attract potential users.

CHALLENGES

  • Onboarding for new users
  • A new annual membership option
  • Ability to choose or create a multi-point sightseeing tour
  • Ability to view/browse sight details for major attractions

Role:
UX/UI/Interaction Design (Group Project)

Duration:
2 weeks

UX Techniques:
User Research | Competitive Analysis | Sketching | Sitemaps | User Flows | User Testing| Wireframing | Prototyping

Tools:
Sketch | inVision | Photoshop | Pen and Paper



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If you think you can design a User Experience and prototype it in 5 days, you’re right

A UX case study on improving the User’s Experience when booking gym classes nearby.

CHALLENGE

How to be more healthy and balance work with her personal life but finds particularly difficult to be more active as she usually needs to use Google/apps to find classes that will fit in her time and budget.

Role:
UX/UI/Interaction Design (Solo Project)

Duration:
5 days

UX Techniques:
Competitive analysis | User interviews | User persona | Experience mapping | User flows | Wire-flows| SiteMap | Sketching | Prototyping | User testing | Brand Personality & Statements | Elevator Pitch | Style guide

Tools:
Sketch | inVision | Photoshop



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Yo-Shelf: designing an e-commerce website for a local groceries shop

Role:
UX/UI/Interaction Design (Solo Project)

Duration:
2 weeks

UX Techniques:
Competitive analysis | User interviews | User persona | Experience mapping | User flows | Wire-flows| SiteMap | Sketching | Prototyping | User testing

Tools:
Sketch | inVision | Photoshop | Pen and paper



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